Marketing Research
Concepts, Practices and Cases
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Product details:
- Publisher Oxford University Press
- Date of Publication 1 January 2006
- ISBN 9780195676969
- Binding Paperback
- No. of pages616 pages
- Size 240xx mm
- Weight 890 g
- Language English
- Illustrations numerous tables and line drawings 0
Categories
Short description:
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
MoreLong description:
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
More