Marketing Research for Non-Statisticians
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3 339 Ft
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Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Oxford University Press
- Date of Publication 14 July 1994
- ISBN 9780195635669
- Binding Hardback
- No. of pages152 pages
- Size 216x138 mm
- Weight 300 g
- Language English
- Illustrations black and white line drawings 0
Categories
Short description:
A concise text aimed at management students and marketing practitioners who are non-statisticians but who wish to understand and use marketing research. The book will give them insight into the concepts, methods and applications of marketing research without the use of highly mathematical statistics.
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