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    Marketing 4.0: Moving from Traditional to Digital

    Marketing 4.0 by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan;

    Moving from Traditional to Digital

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 21.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        10 628 Ft (10 122 Ft + 5% VAT)
      • Discount 10% (cc. 1 063 Ft off)
      • Discounted price 9 565 Ft (9 110 Ft + 5% VAT)

    10 628 Ft

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    Availability

    Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
    Not in stock at Prospero.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher John Wiley & Sons
    • Date of Publication 3 January 2017

    • ISBN 9781119341208
    • Binding Hardback
    • No. of pages208 pages
    • Size 235x161x18 mm
    • Weight 448 g
    • Language English
    • 0

    Categories

    Short description:

    Marketing has changed forever this is what comes next

    Marketing 4. 0: Moving from Traditional to Digital is the much?needed handbook for next?generation marketing.

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    Long description:

    Hashtag Is the New Tagline 121

    Step-by-Step Content Marketing 124

    Summary: Creating Conversations with Content 134

    10 Omnichannel Marketing for Brand Commitment 137

    The Rise of Omnichannel Marketing 139

    Step-by-Step Omnichannel Marketing 145

    Summary: Integrating the Best of Online and Offline Channels 149

    11 Engagement Marketing for Brand Affinity 151

    Enhancing Digital Experiences with Mobile Apps 153

    Providing Solutions with Social CRM 156

    Driving Desired Behavior with Gamification 160

    Summary: Mobile Apps, Social CRM, and Gamification 165

    Epilogue: Getting to WOW! 167

    What Is a "WOW"? 167

    Enjoy, Experience, Engage: WOW! 168

    Are You Ready to WOW? 169

    Index 171

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