Marketing 4.0
Moving from Traditional to Digital
Publisher: John Wiley & Sons
Date of Publication: 3 January 2017
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Product details:
| ISBN13: | 9781119341208 |
| ISBN10: | 1119341205 |
| Binding: | Hardback |
| No. of pages: | 208 pages |
| Size: | 235x161x18 mm |
| Weight: | 448 g |
| Language: | English |
| 1440 |
Category:
Short description:
Marketing has changed forever this is what comes next
Marketing has changed forever this is what comes next
Marketing 4. 0: Moving from Traditional to Digital is the much?needed handbook for next?generation marketing.
Long description:
Hashtag Is the New Tagline 121
Step-by-Step Content Marketing 124
Summary: Creating Conversations with Content 134
10 Omnichannel Marketing for Brand Commitment 137
The Rise of Omnichannel Marketing 139
Step-by-Step Omnichannel Marketing 145
Summary: Integrating the Best of Online and Offline Channels 149
11 Engagement Marketing for Brand Affinity 151
Enhancing Digital Experiences with Mobile Apps 153
Providing Solutions with Social CRM 156
Driving Desired Behavior with Gamification 160
Summary: Mobile Apps, Social CRM, and Gamification 165
Epilogue: Getting to WOW! 167
What Is a "WOW"? 167
Enjoy, Experience, Engage: WOW! 168
Are You Ready to WOW? 169
Index 171
Step-by-Step Content Marketing 124
Summary: Creating Conversations with Content 134
10 Omnichannel Marketing for Brand Commitment 137
The Rise of Omnichannel Marketing 139
Step-by-Step Omnichannel Marketing 145
Summary: Integrating the Best of Online and Offline Channels 149
11 Engagement Marketing for Brand Affinity 151
Enhancing Digital Experiences with Mobile Apps 153
Providing Solutions with Social CRM 156
Driving Desired Behavior with Gamification 160
Summary: Mobile Apps, Social CRM, and Gamification 165
Epilogue: Getting to WOW! 167
What Is a "WOW"? 167
Enjoy, Experience, Engage: WOW! 168
Are You Ready to WOW? 169
Index 171
