Marketing 4.0
Moving from Traditional to Digital
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10 628 Ft (10 122 Ft + 5% VAT)
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10 628 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher John Wiley & Sons
- Date of Publication 3 January 2017
- ISBN 9781119341208
- Binding Hardback
- No. of pages208 pages
- Size 235x161x18 mm
- Weight 448 g
- Language English 0
Categories
Short description:
Marketing has changed forever this is what comes next
Marketing 4. 0: Moving from Traditional to Digital is the much?needed handbook for next?generation marketing.
MoreLong description:
Hashtag Is the New Tagline 121
Step-by-Step Content Marketing 124
Summary: Creating Conversations with Content 134
10 Omnichannel Marketing for Brand Commitment 137
The Rise of Omnichannel Marketing 139
Step-by-Step Omnichannel Marketing 145
Summary: Integrating the Best of Online and Offline Channels 149
11 Engagement Marketing for Brand Affinity 151
Enhancing Digital Experiences with Mobile Apps 153
Providing Solutions with Social CRM 156
Driving Desired Behavior with Gamification 160
Summary: Mobile Apps, Social CRM, and Gamification 165
Epilogue: Getting to WOW! 167
What Is a "WOW"? 167
Enjoy, Experience, Engage: WOW! 168
Are You Ready to WOW? 169
Index 171
When We Needed a King - Split-Track Accompaniment CD
44 617 HUF
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