Marketing 4.0
Moving from Traditional to Digital
- Publisher's listprice GBP 21.00
-
10 628 Ft (10 122 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 063 Ft off)
- Discounted price 9 565 Ft (9 110 Ft + 5% VAT)
10 628 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher John Wiley & Sons
- Date of Publication 3 January 2017
- ISBN 9781119341208
- Binding Hardback
- No. of pages208 pages
- Size 235x161x18 mm
- Weight 448 g
- Language English 0
Categories
Short description:
Marketing has changed forever this is what comes next
Marketing 4. 0: Moving from Traditional to Digital is the much?needed handbook for next?generation marketing.
MoreLong description:
Hashtag Is the New Tagline 121
Step-by-Step Content Marketing 124
Summary: Creating Conversations with Content 134
10 Omnichannel Marketing for Brand Commitment 137
The Rise of Omnichannel Marketing 139
Step-by-Step Omnichannel Marketing 145
Summary: Integrating the Best of Online and Offline Channels 149
11 Engagement Marketing for Brand Affinity 151
Enhancing Digital Experiences with Mobile Apps 153
Providing Solutions with Social CRM 156
Driving Desired Behavior with Gamification 160
Summary: Mobile Apps, Social CRM, and Gamification 165
Epilogue: Getting to WOW! 167
What Is a "WOW"? 167
Enjoy, Experience, Engage: WOW! 168
Are You Ready to WOW? 169
Index 171
Marketing 4.0: Moving from Traditional to Digital
Subcribe now and receive a favourable price.
Subscribe
10 628 HUF
Temporary and Tactical Urbanism: (Re)Assembling Urban Space
Subcribe now and receive a favourable price.
Subscribe
16 696 HUF
The Leadership Challenge, Seventh Edition: How to Make Extraordinary Things Happen in Organizations: How to Make Extraordinary Things Happen in Organizations
Subcribe now and receive a favourable price.
Subscribe
13 659 HUF
Data Analysis for Social Science: A Friendly and Practical Introduction
Subcribe now and receive a favourable price.
Subscribe
19 231 HUF
The Sanctuary of Hermes and Aphrodite at Syme Vi ? The Greek and Roman Pottery: The Greek and Roman Pottery
Subcribe now and receive a favourable price.
Subscribe
35 427 HUF
Wine ? An Introduction for Americans
Subcribe now and receive a favourable price.
Subscribe
40 488 HUF
Poverty & Development
Subcribe now and receive a favourable price.
Subscribe
24 793 HUF
Digital Transformation and Social Well-Being: Promoting an Inclusive Society
Subcribe now and receive a favourable price.
Subscribe
73 384 HUF
The Liferaft Survival Guide: How to Prepare for the Worst
Subcribe now and receive a favourable price.
Subscribe
8 598 HUF
Kingdoms of Memory, Empires of Ink ? The Veda and the Regional Print Cultures of Colonial India
Subcribe now and receive a favourable price.
Subscribe
21 256 HUF
