Managing Corporate Growth
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28 444 Ft
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Product details:
- Publisher OUP Oxford
- Date of Publication 2 December 1999
- ISBN 9780198296676
- Binding Hardback
- No. of pages198 pages
- Size 243x161x17 mm
- Weight 405 g
- Language English
- Illustrations line illustrations 0
Categories
Short description:
As economic growth in Western countries shows signs of fatigue, companies are battling hard to discover how to generate and sustain corporate growth. The purpose of this book is to contribute to a better understanding of the growth of the firm. Jordi Canals discusses corporate growth from a general management perspective, cuts across business functions, and offers a comprehensive view of this phenomenon.
MoreLong description:
As economic growth in Western countries shows signs of fatigue, companies are battling hard to discover how to generate and sustain corporate growth. The restructuring and reengineering processes of the early 1990s, and the massive lay-offs they brought about, have only given an additional boost to the need for expansion. Corporate efficiency is indispensable, but is not a sufficient condition for corporate survival. Firms need to think about their future growth.
MoreTable of Contents:
Corporate Growth: Is it a relevant issue?
Growth Strategies: Some typologies
Understanding Corporate Growth and its Processes: An explanatory model
The Firm's Internal Context: The soul of corporate growth
The Firm's External Context: Opportunities that speed up growth
The Business Concept: The heart of growth
Capabilities and Resources: Enabling growth
Strategic Investment Decisions: Creating new growth pathways
The Limits to Corporate Growth
References
