Managerial Economics
Firms, Markets and Business Decisions
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Product details:
- Publisher OUP Oxford
- Date of Publication 20 January 2000
- ISBN 9780198775706
- Binding Paperback
- No. of pages493 pages
- Size 242x188x27 mm
- Weight 937 g
- Language English
- Illustrations numerous figures 0
Categories
Short description:
This text is designed for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Written in a clear and accessible style, it covers all areas of managerial economics courses, and complements theoretical concepts with practical applications. It includes lists of key terms, chapter summaries, review questions, and a reference section.
MoreLong description:
This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of recent research and debate, including organizational architecture and investment appraisal.
Special features of the text include:
Lists of key terms
Chapter summaries
Review questions
useful as a reference text for practising managers.
Table of Contents:
Part One: Introduction
Introduction
An evaluatory framework
Part Two: Decision Analysis, Tools and Techniques
Optimization
Decision-making under uncertainty
Game theory
Investment appraisal
Issues in capital budgeting
Part Three: Demand and Cost Analysis
Consumer theory and demand analysis
Demand estimation
Production and cost analysis
Cost estimation
Short-run benefit and cost analysis
Part Four: Market Structure and Theories of the Firm
Introduction to market structure
Monopoly
Monopolistic competition
Oligopoly
Some alternative theories of the firm
Part Five: Pricing and Related Decisions
Price discrimination
Non-linear pricing
Multi-product pricing
Pricing under uncertainty
Public sector pricing
Intertemporal pricing
Cost-plus and mark-up pricing
Buyer-market power
Advertising
Part Six: Regulatory Intervention
Market failure: externalities and public goods
State intervention in imperfectly competitive industries
Part Seven: Organizational Architecture
Transactions, information and agency
Organizational architecture
Integration, decentralization, transfer pricing and related decisions
Economic aspects of human resource management
