Male Idols and Branding in Chinese Luxury
Fashion, Cosmetics, and Popular Culture
- Publisher's listprice GBP 28.99
-
14 671 Ft (13 973 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 2 934 Ft off)
- Discounted price 11 737 Ft (11 178 Ft + 5% VAT)
14 671 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Bloomsbury Visual Arts
- Date of Publication 25 July 2024
- Number of Volumes Paperback
- ISBN 9781350286061
- Binding Paperback
- No. of pages272 pages
- Size 232x154x18 mm
- Weight 400 g
- Language English
- Illustrations 47 bw illus 623
Categories
Long description:
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.
In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Table of Contents:
List of Illustrations
List of Tables
List of Contributors
Preface: "Are you that unicorn?" Amanda Sikarskie, University of Michigan, USA
Acknowledgements
Some Notes on Pronunciation
1. Introductions: Peacocks: A Primer on Idols and Marketing in China Amanda Sikarskie, University of Michigan, USA
2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
3. Idol Case Study: Wang Yibo, Aloof White Peony of Luoyang Amanda Sikarskie, University of Michigan, USA
4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology, China
5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors Amanda Sikarskie, University of Michigan, USA
Epilogue: Xinjiang Cotton Amanda Sikarskie, University of Michigan, USA
Post-script: China Bans Xiao Xian Rou Amanda Sikarskie, University of Michigan, USA
Glossary
Index
Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture
Subcribe now and receive a favourable price.
Subscribe
14 671 HUF
The Chemistry of Mars
Subcribe now and receive a favourable price.
Subscribe
59 807 HUF
