Introduction to Tourism Management
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16 588 Ft
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Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 June 2013
- ISBN 9780071088046
- Binding Paperback
- No. of pages pages
- Size 230x180x20 mm
- Weight 877 g
- Language English 0
Categories
Table of Contents:
Preface
About the Author
1 Tourism Scope, Policy and Asian Development
2 The Tourism Destination
3 Tourism Products and Services
4 Strategic Planning for Tourism
5 Tourism Operations
6 Transportation Networks
7 Marketing and Promoting Tourism
8 Travel Behaviour and Segmentation
9 Sustainable Tourism Development
10 Managing Tourism Impacts and Influences
11 Special interest tourism
12 Managing Tourism Research and Data
13 Asian Tourism Trends: Future Perspectives and Considerations
Credits
Index
