Introduction to Business Management
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16 700 Ft (15 905 Ft + 5% VAT)
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16 700 Ft
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Out of print
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Product details:
- Edition number 9
- Publisher OUP Southern Africa
- Date of Publication 12 December 2013
- ISBN 9780199059829
- Binding Paperback
- No. of pages608 pages
- Size 242x169x26 mm
- Weight 816 g
- Language English 0
Categories
Short description:
South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.
MoreLong description:
Introduction to Business Management ninth edition explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling. It also has an in-depth focus on the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.
Table of Contents:
1 The business world and business management
2 Entrepreneurship
3 The establishment of business
4 The business environment
5 Corporate social responsibility
6 Introduction to general management
7 Planning
8 Organising
9 Leading
10 Controlling the management process
11 Operations management
12 Human resource management and the SA labour legislative framework
13 Marketing management
14 Financial management
15 Purchasing and supply management
