Introduction to Business Management
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Product details:
- Edition number 11
- Publisher OUP Southern Africa
- Date of Publication 11 June 2020
- ISBN 9780190745769
- Binding Paperback
- No. of pages640 pages
- Size 241x167x33 mm
- Weight 992 g
- Language English 0
Categories
Long description:
Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.
MoreTable of Contents:
Part 1: The business world and the place of business management
Chapter 1: The business world and business management
Chapter 2: Entrepreneurship
Chapter 3: Establishing a business
Chapter 4: The business environment
Chapter 5: Corporate social responsibility
Part 2: The business organisation and management
Chapter 6: Introduction to general management
Chapter 7: Planning
Chapter 8: Organising
Chapter 9: Leading
Chapter 10: Controlling the management process
Part 3: The functional areas of a business
Chapter 11: Operations management
Chapter 12: Human resource management and the South African labour legislative framework
Chapter 13: Marketing management
Chapter 14: Financial management
Chapter 15: Purchasing and supply management
