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  • Introduction to Business:  How Companies Create Value for People

    Introduction to Business: How Companies Create Value for People by Jones, Gareth R;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 32.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        15 760 Ft (15 010 Ft + 5% VAT)
      • Discount 10% (cc. 1 576 Ft off)
      • Discounted price 14 184 Ft (13 509 Ft + 5% VAT)

    15 760 Ft

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    Product details:

    • Publisher McGraw-Hill Higher Education
    • Date of Publication 1 February 2006

    • ISBN 9780071252997
    • Binding Paperback
    • No. of pages pages
    • Size 790x180x200 mm
    • Weight 1202 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Brief Contents



    Part 1 The Environment of Business

    Chapter 1 What Is Business?

    Chapter 2 The Evolution of Business

    Chapter 3 Entrepreneurs, Managers, and Employees

    Chapter 4 Multinationals and the Global Environment of Business

    Chapter 5 Business Ethics and the Legal Environment of Business



    Part 2 The Human Side of Business

    Chapter 6 Leadership, Influence, and Communication in Business

    Chapter 7 Motivating and Managing People and Groups in Business Organizations

    Chapter 8 The Structure and Culture of a Business Organization



    Part 3 A Functional Approach to Business

    Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships

    Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services

    Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers

    Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services

    Chapter 13 Human Resource Management: Acquiring and Building Employees? Skills and Capabilities

    Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit

    Chapter 15 Finance: Balancing Risk and Return

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