International Marketing
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12 416 Ft (11 825 Ft + 5% VAT)
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12 416 Ft
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Product details:
- Publisher OUP India
- Date of Publication 1 February 2016
- ISBN 9780195671230
- Binding Paperback
- No. of pages764 pages
- Size 240x182x36 mm
- Weight 1145 g
- Language English
- Illustrations Numerous B&W line illustrations and tables 0
Categories
Short description:
A comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framewor, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous
examples from the Indian context
Long description:
A comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framewor, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous
examples from the Indian context
