International Marketing - Global edition
- Publisher's listprice GBP 45.99
-
21 971 Ft (20 925 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 197 Ft off)
- Discounted price 19 774 Ft (18 833 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
21 971 Ft
Availability
Uncertain availability. Please turn to our customer service.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 15
- Publisher McGraw-Hill Higher Education
- Date of Publication 30 November 2010
- ISBN 9780071220675
- Binding Paperback
- No. of pages pages
- Language English 0
Categories
Long description:
Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
More
