Innovation and Entrepreneurship: Creating New Value
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Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 10 December 2015
- ISBN 9780190300630
- Binding Paperback
- No. of pages544 pages
- Size 248x207x25 mm
- Weight 1380 g
- Language English 0
Categories
Short description:
Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries.
MoreLong description:
Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries.
The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success. This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations. It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.
Table of Contents:
Preface
Overview: The Importance of Innovation and Entrepreneurship
Innovation and Entrepreneurial Strategy
Leadership of Innovation
Managing the Innovation Portfolio and Projects
Creativity and Design
Supply Chain Innovation
Creating a Culture of Innovation
Entrepreneurship
Organisational Ambidexterity and Open Innovation
Frontiers of Innovation and Entrepreneurship
Assessing and Progressing Innovation and Entrepreneurship Practices
Major Case Studies
