Information Technology
How Leading Firms use IT to gain an Advantage
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Product details:
- Publisher OUP USA
- Date of Publication 15 August 2002
- ISBN 9780195148138
- Binding Hardback
- No. of pages336 pages
- Size 157x236x33 mm
- Weight 601 g
- Language English
- Illustrations 3 figures, numerous boxes and tables 0
Categories
Short description:
The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.
MoreLong description:
The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.
MoreTable of Contents:
Why Read This Book?
Acknowledgements
Foreword
Introduction
Terminology
Part One: A strategic Framework for using IT
Basic Strageic Framework
Managing Information Technology
Advanced Strategy
Convergence, Competition, Evolution
Part Two: Cases
Pharmaceuticals: Takeda, Merck
Steel: Nucor, Tokyo Steel, Noppon Steel
Automobiles: Toyota
Retailing: Ito-Yokado, Seven-Eleven Japan
Life Insurance: Nationwide Financial Services, Meiji Mutual
International Retail Banking: Sanwa, Citigroup
Mobile Telecommunications: Nokia
Part Three: Conclusions
Gaining a Leading Edge or Leaving a Bleeding Tail
