How to Market Books
-
GET 10% OFF
- Publisher's listprice GBP 48.99
-
22 118 Ft (21 065 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 212 Ft off)
- Discounted price 19 906 Ft (18 959 Ft + 5% VAT)
19 906 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 7
- Publisher Routledge
- Date of Publication 27 October 2026
- ISBN 9781032964775
- Binding Paperback
- No. of pages344 pages
- Size 234x156 mm
- Language English
- Illustrations 21 Illustrations, black & white; 18 Halftones, black & white; 3 Line drawings, black & white; 20 Tables, black & white 700
Categories
Short description:
How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.
MoreLong description:
How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.
Blending theory and practice, this accessible guide highlights the critical role of the marketeer in a fast-changing industry and explains the strategies and techniques at their disposal. Whilst maintaining its core structure and approach, this seventh edition has been significantly updated to offer a more concise and practice-focused text which includes checklists, short international case studies, and questions for further thinking in every chapter. Other notable updates include:
• Additional coverage of data, analytics, and digital/social media, including tracking and measuring success, data privacy, and establishing and monetising online communities.
• Discussion of brands in publishing, including niche brands and how to develop them.
• Coverage of independent publishing and the implications for those involved.
• Consideration of environmental and sustainability issues and the part played by publishing.
• Emphasis on collaborator relationships, including preparing authors for participation, brand and charitable partnerships, and working with other departments.
• Summary of principles of experiential marketing and engaging audiences through direct participation.
The techniques and tactics covered make this an invaluable book for industry professionals and students of Publishing Studies alike.
This book is supported by e-resources that feature additional case studies, interviews with key players in publishing and the book trade, tips on getting a job and funding applications, and examples of design proposals.
MoreTable of Contents:
List of illustrations
Author’s foreword and acknowledgements
Part 1: General principles and understanding
1. Marketing and marketing in publishing
2. What’s for sale?
3. Market research and other sources of market information By Jackie Steinitz
4. The key role of data management within content marketing
5. Profit, loss, and accountability
Part 2: Putting principles into practice
6. Marketing communications: ‘The medium is the message’
7. How to write a marketing plan
8. Selling With Jack Baverstock
9. Publicity and PR
10. Working with authors, illustrators, agents, and other vital partnerships
11. Organising events, presentations, and other opportunities to share content
12. Techniques for writing effective copy
13. The layout and dissemination of marketing materials
Appendix: Glossary
Index
More
