Hooked
How to Build Habit-Forming Products
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- Publisher's listprice GBP 11.99
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5 413 Ft (5 155 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 1 083 Ft off)
- Discounted price 4 330 Ft (4 124 Ft + 5% VAT)
- Discount is valid until: 31 August 2026
4 330 Ft
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Not yet published.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Penguin Books Ltd
- Date of Publication 13 May 2027
- ISBN 9780241246962
- Binding Paperback
- No. of pages256 pages
- Size 198x129 mm
- Weight 200 g
- Language English 0
Categories
Long description:
A BRAND NEW EDITION WITH AN UPDATED FOREWORD
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE
Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’
Steven Bartlett, Diary of a CEO
‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly;
Mark Manson, Solved Podcast
‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’
Ali Abdaal, Deep Dive Podcast
‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’
Jim O’Shaughnessy, Infinite Loops Podcast
