Holograms
A Cultural History
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Product details:
- Publisher OUP Oxford
- Date of Publication 3 December 2015
- ISBN 9780198712763
- Binding Hardback
- No. of pages270 pages
- Size 248x179x18 mm
- Weight 658 g
- Language English 0
Categories
Short description:
This book explores how holograms became embedded in modern popular culture. It traces their cultural roots in earlier visual technologies such as stereoscopes and 3-D movies, and examines how holograms of bewildering varieties added novel types of visual spectacle and appeal.
MoreLong description:
Holograms have been in the public eye for over a half-century, but their influences have deeper cultural roots. No other visual experience is quite like interacting with holograms; no other cultural product melds the technological sublime with magic and optimism in quite the same way. As holograms have evolved, they have left their audiences alternately fascinated, bemused, inspired or indifferent. From expressions of high science to countercultural art to consumer security, holograms have represented modernity, magic and materialism. Their most pervasive impact has been to galvanise hopeful technological dreams.
Engineers, artists, hippies and hobbyists have played with, and dreamed about, holograms. This book explores how holograms found a place in distinct cultural settings. It is aimed at readers attracted to pop culture, visual studies and cultural history, scholars concerned with media history, fine art and material studies and, most of all, cross-disciplinary audiences intrigued about how this ubiquitous but still-mysterious visual medium grew up in our midst and became entangled in our culture.
This book explores the technical attractions and cultural uses of the hologram, how they were shaped by what came before them, and how they have matured to shape our notional futures. Today, holograms are in our pockets (as identity documents) and in our minds (as gaming fantasies and 'faux hologram' performers). Why aren't they more often in front of our eyes?
Johnston has written a cultural, technological and historical exposition of the hologram. Johnston argues that artifacts and people intermingle and the recognition of this fact is essential to an understanding of the development and use of the hologram. Johnston poses the fascinating question of why holograms never gained popularity among consumerssimilar to the way the television grew in prominence. The author tackles this subject and many other relevant questions throughout this discourse on a modern technology. With numerous illustrations and photographs, an extensive bibliography, and two appendices, the author has composed a historical work that thoroughly explains both the technical and cultural importance of the hologram.
Table of Contents:
Introduction
Part A: Visual culture and modernity: the backstory to holograms
Scientific imagery and visual novelty
Grassroots modernity
Part B: Making sense of holograms
Hologram secrets
Holograms as magic
Holograms and progress
Part C: Hologram Cultures
Holograms for enthusiasts
Hologram communities
Holograms on display
Consuming holograms
Channelling dreams
