Hollywood's Overseas Campaign
The North Atlantic Movie Trade, 1920-1950
Series: Cambridge Studies in the History of Mass Communication;
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Product details:
- Publisher Cambridge University Press
- Date of Publication 28 August 1992
- ISBN 9780521415668
- Binding Hardback
- No. of pages496 pages
- Size 236x160x31 mm
- Weight 970 g
- Language English
- Illustrations 16 b/w illus. 0
Categories
Short description:
A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain.
MoreLong description:
A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.
"Hollywood's Overseas Campaign is an impressive work of scholarship and unique in that it treats film as a commodity in an economic process rather than as an icon in the more traditional aesthetic and cultural approaches." Wilson Library Bulletin
Table of Contents:
List of tables and figures; Preface; General introduction; Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932; 2. Before the White Report, 1920-1930; 3. After the White Report, 1932-1950; Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920-1927; 5. Trade policy, politics and the 1938 act, 1928-1938; 6. War and currency crisis, 1939-1945; 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948; 8. Postwar measures: the boycott and its aftermath, 1945-1950; Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920-1922; 10. Machinery without policy, 1923-1932; 11. The system in operation, 1933-1941; 12. Protecting the system in wartime, 1942-1945; 13. Adapting the system to peace, 1945-1950; Epilogue; References; Filmography; Index of names; Index of subjects.
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