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5 953 Ft
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Product details:
- Edition number International
- Publisher HarperBusiness
- Date of Publication 18 March 2014
- ISBN 9780062326836
- Binding Paperback
- See also 9780062128263
- No. of pages371 pages
- Size 205x137x33 mm
- Weight 409 g
- Language English 0
Categories
Short description:
"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep thecompany moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products" --
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