Globalizing Ideal Beauty
Women, Advertising, and the Power of Marketing
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Product details:
- Edition number 2009
- Publisher Palgrave Macmillan US
- Date of Publication 13 October 2009
- Number of Volumes 1 pieces, Book
- ISBN 9780230611740
- Binding Hardback
- See also 9781349376780
- No. of pages210 pages
- Size 216x140 mm
- Weight 421 g
- Language English
- Illustrations XII, 210 p. 9 illus. Illustrations, black & white 0
Categories
Long description:
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
MoreTable of Contents:
Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index
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