Global Strategic Management
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17 194 Ft
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Product details:
- Publisher Oxford University Press
- Date of Publication 31 March 2005
- ISBN 9780199266159
- Binding Paperback
- No. of pages416 pages
- Size 246x189x23 mm
- Weight 755 g
- Language English
- Illustrations numerous line figures 0
Categories
Short description:
Global Strategic Management emphasises the business practices necessary for the successful global manager by offering a thorough analysis and discussion of the concepts, processes, and methods for developing, managing and controlling strategies for global organisations. The text is ideal for final year undergraduate and postgraduate students as it covers the key topics required to teach a Global Strategic Management module, including global environmental analysis, global
strategy development and global strategy implementation.
Long description:
Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses.
This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe
and emerging economies, such as India.
ONLINE RESOURCE CENTRE
For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides.
For students: links to web sites of interest.
Table of Contents:
Part I: Introduction
Introduction to Global Strategic Management
Part II: Global Strategic Analysis
Global Business Environment - The External Macro Environment
Global Business Environment - The Industry Environment
Corporate Social Responsibility and Stakeholder Analysis
Analysis on the Internal Environment
Part III: Global Strategic Development
Managing the Internationalization Process
International Strategic Alliances: Partnership and Cooperation
The Subsidiary-level Strategy
Headquarter-level Strategy
Part IV: Global Strategic Implementation
Global Structures and Designs
Global Management of Change
Global Strategic Control
