Global Social Media Design
Bridging Differences Across Cultures
Series: Human Technology Interaction Series;
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Product details:
- Publisher OUP USA
- Date of Publication 10 March 2020
- ISBN 9780190845582
- Binding Hardback
- No. of pages288 pages
- Size 155x239x25 mm
- Weight 635 g
- Language English 52
Categories
Short description:
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to reshape the crossroads into a design square where differences are nourished as resources, where diverse discourses interact for innovation, and where alternative epistemes thrive.
MoreLong description:
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life.
Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design.
Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.
The problem of designing social computing and social media applications across cultural boundaries is one of the most important challenges in human-computer interaction. It is tremendously difficult yet absolutely critical to successful applications. Huatong Sun's work is essential to those trying to work in this space."
Table of Contents:
List of Tables
List of Figures
Introduction
1. A Move to Global Design
2. Designing for Empowerment with a Critical Practice Approach
3. Understanding the Criticality of Differences in Cross-Cultural Design
4. Facebook Japan: Connecting Micro to Macro with Discursive Affordances
5. Weibo of China: Hybridizing Performative Practice into Normative Genre
6. War of Social Messaging Platforms: Articulating Local Uptakes for Global Innovation and Competition
7. Reshaping Crossroads into a Design Square
References
