From Oberoi to Oyo
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9 518 Ft (9 065 Ft + 5% VAT)
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9 518 Ft
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Product details:
- Publisher India Portfolio
- Date of Publication 25 December 2019
- ISBN 9780143428374
- Binding Paperback
- No. of pages288 pages
- Size 203x2x127 mm
- Language English 0
Categories
Long description:
" HOW DID THE TOP THREE -THE TAJ, THE OBEROI, ITC HOTELS -COME TO DOMINATE THE INDIAN HOTEL LANDSCAPE? WHAT ARE THE CHALLENGES THROWN BY THE DISRUPTERS -OYO, AIRBNB, TREEBO? WHAT DOES THE FUTURE HOLD? A hotel, both emotionally and experientially, touches lives-the first date, the first job interview, wedding anniversaries and so on; many celebrations and memorable experiences are linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology, in this colourful industry. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future."
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