French for Marketing
Using French in Media and Communications
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Publisher Cambridge University Press
- Date of Publication 22 January 1998
- ISBN 9780521585354
- Binding Paperback
- No. of pages372 pages
- Size 246x189x20 mm
- Weight 660 g
- Language French 0
Categories
Short description:
Written entirely in French, this book provides a structured two-year course in French and marketing.
MoreLong description:
This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, expos&&&233;s, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.
MoreTable of Contents:
Part I. Actions Pulicitaires: 1. Les acteurs de la publicit&&&233; (les agences, les annonceurs, les supports); 2. Deux formes de publicit&&&233;; 3. La cr&&&233;ativit&&&233; en matier&&&232; de publicit&&&233;; 4. Les promotions de ventes (stimulation, intervention); 5. La publicit&&&233; ... la radio, ... la TV et au cin&&&233;ma; 6. L'importance de la presse et de la t&&&233;l&&&233;vision dans le domaine de la publicit&&&233;; 7. La r&&&233;glementation de la publicit&&&233; en France; Part II. Information et Communication: 8. Les moyens de l'information (r&&&233;seau informatique, t&&&233;l&&&233;matique; 9. La communication audiovisuelle (Arte: cha&&&238;ne de t&&&233;l&&&233;vision europ&&&233;enne, nouvelles technologies: c&&&226;ble, satellite); 10. Les outils du multim&&&233;dia; 11. La politique de communication (analyse de l'image de marque); 12. La maison d'&&&233;dition (pratique et structure, fabrication et commercialisation; 13. L'informatisation des syst&&&232;mes documentaires; 14. L'organisation et la gestion des fonds de documents dans les biblioth&&&232;ques; Glossaire; Annexes; Bibliographie s&&&233;lective.
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