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  • Freedom of Commercial Expression

    Freedom of Commercial Expression by Shiner, Roger A.;

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      • Publisher's listprice GBP 170.00
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        81 217 Ft (77 350 Ft + 5% VAT)
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    81 217 Ft

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    Product details:

    • Publisher OUP Oxford
    • Date of Publication 27 November 2003

    • ISBN 9780198262619
    • Binding Hardback
    • No. of pages380 pages
    • Size 240x160x24 mm
    • Weight 708 g
    • Language English
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    Short description:

    Courts in the United States, Canada, and Europe currently grant constitutional protection to commercial advertising. This book examines critically the case for freedom of commercial expression. Roger Shiner argues that the institutional history of such protection is one of ad hoc, not logical, development, and that even from within liberal democratic theory, freedom of commercial expression cannot be justified as a constitutional right.

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    Long description:

    The U.S. Supreme Court extended constitutional protection to commercial expression or speech in 1976. The European Court of Human Rights and the Supreme Court of Canada subsequently did likewise. Historically, however, as Chief Justice Rehnquist memorably remarked in dissenting from the 1976 decision, freedom of expression relates to public decision-making as to political, social, and other public issues, rather than the decision of a particular individual as to whether to purchase one or another kind of shampoo. For all that, courts are now granting constitutional protection to the commercial advertizing of organizations such as tobacco manufacturers, breweries, and discount liquor stores.

    In this book, Roger Shiner subjects to critical examination the history of and reasoning behind the extension to commercial expression of the principles of freedom of expression. He examines the institutional history of freedom of commercial expression as a constitutional doctrine, and argues that the history is one of ad hoc, not logical, development. In examining the arguments used in support of freedom of commercial expression, he shows that even from within the borders of liberal democratic theory, constitutional protection for commercial expression is not philosophically justified. Commercial corporations cannot possess an original autonomy right to free expression. Moreover, the claim that there is a hearers' right to receive commercial expression which advertisers may borrow is invalid. Freedom of commercial expression does not fit the best available models for hearers' rights. Regulation of commercial expression is not paternalistic. The free flow of commercial information is not automatically a good, and in any case commercial expression rarely in fact involves information.

    Shiner presents his case forcefully and, in the main, entirely persuasively ... Shiner's is a work of conceptual dissection, done with the kind of care that forestalls the hypnotic effects. The book is filled with extremely precise formulations ... Anyone interested in the philosophical underpinnings of the arguments about protecting commercial expression must now start with this book.

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    Table of Contents:

    Introduction
    The Contingencies of Institutional History
    Commercial Speech in the United States 1900-76
    Commercial Expression in the United States 1976 - 2002
    Commercial Expression in Canada
    Commercial Expression in Europe
    Conclusion
    Theoretical Interlude
    The Conceptual Background
    The Importance of Theory Determined
    0he Arguments Assessed
    Original Autonomy Rights
    Hearers' Rights
    Commercial Expression and the self-realization value
    Autonomy, Paternalism, and Commercial Expression
    The Free Flow of Commercial Information
    Lifestyle Advertising and the Public Good
    Retrospect and Prospect

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