Finding Your Creative DNA
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18 720 Ft (17 829 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 3 744 Ft off)
- Discounted price 14 976 Ft (14 263 Ft + 5% VAT)
18 720 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 7 July 2025
- ISBN 9781032825748
- Binding Paperback
- No. of pages100 pages
- Size 234x156 mm
- Language English
- Illustrations 18 Illustrations, black & white; 18 Halftones, black & white; 2 Tables, black & white 700
Categories
Short description:
This book enables readers to discover their inner creative DNA by providing a strong dose of the four elements of the Creative Matrix ?Interrogation, Information, Interpretation, and Inspiration. It generates a personal ideation system that produces creativity on demand (COD) and arrives at multiple solutions in less than an hour.
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Long description:
This book enables readers to discover their inner creative DNA, by providing a strong dose of the four elements of the Creative Matrix?Interrogation, Information, Interpretation, and Inspiration. Creative Aerobics (CA) generates a personal ideation system that produces creativity on demand (COD) and that arrives at multiple solutions in less than an hour in a relaxing and enjoyable way.
The strength of the volume lies in its ability to move readers past the conventional and time-consuming 20th-century ideation. It helps develop an individual, personal approach to their creative DNA by introducing increasingly complex word exercises that strengthen left-brain problem-solving and increase right-brain discoveries. It teaches, encourages, and integrates all aspects of CA to develop the mental muscle that fuels readers? paths to creative accomplishment. By taking CA step by step, readers develop a comfort level, knowing they will always be able to come up with ideas.
This book will be useful to students, young professionals, and senior leaders looking for the inside track to their creativity. It will also be an invaluable daily practice and interesting read for all students taking general education courses, especially those opting for integrative learning courses which are becoming more prevalent across universities worldwide.
MoreTable of Contents:
1. Finding Your Creative DNA 2. Can You Tell Your Left from Your Right? 3. Can you tell your left from your Right? 4. Trying the ?BIG IDEA? on for Size 5. Tracking the Historic Perspective 6. Pump Up Your Options 7. How to Train for this Marathon 8. The First Leg - Facts 9. The Second Leg: What-it-is?t names (WII} 10. The third Leg: Similarities between Dissimilarities 11. The Home Stretch: New definitions for Existing Phrases 12. The Game Plan 13. Artificial Intelligence From ?A? to ? 14. The Copywriter?s Playbook 15. New Copywriters on the Block 16. In So Many Words 17. Alternate (media) Realities 18. Creativity, Dot COM 19. From the Classroom to the Boardroom
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Finding Your Creative DNA
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