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  • Fighting Visibility: Sports Media and Female Athletes in the UFC

    Fighting Visibility by McClearen, Jennifer;

    Sports Media and Female Athletes in the UFC

    Series: Studies in Sports Media; 6;

      • GET 20% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 18.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        9 072 Ft (8 640 Ft + 5% VAT)
      • Discount 20% (cc. 1 814 Ft off)
      • Discounted price 7 258 Ft (6 912 Ft + 5% VAT)

    9 072 Ft

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    Availability

    Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
    Not in stock at Prospero.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number First Edition
    • Publisher University of Illinois Press
    • Date of Publication 30 March 2021
    • Number of Volumes Paperback

    • ISBN 9780252085727
    • Binding Paperback
    • No. of pages256 pages
    • Size 229x152x15 mm
    • Weight 313 g
    • Language English
    • Illustrations 12 color photographs, 22 black & white photographs, 2 tables
    • 149

    Categories

    Long description:

    Ultimate Fighting Championship and the present and future of women's sports

    Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others.

    Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.

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    Table of Contents:

    Cover
    TItle
    Copyright
    Contents
    Acknowledgments
    Introduction: Visibility and Differences in the UFO
    1. Developing a Millennial Sports Media Brand
    2. Affect and the Rousey Effect
    3. Gendering the American Dream
    4. The Labor of Visibility on Social Media
    5. The Fight for Labor Equity
    Coda: On Love and Violence
    Appendix A. Publicly Available UFC Payouts, 2015–2018
    Appendix B. Publicly Available UFC Payouts by Gender and Race, 2015–2018
    Notes
    References
    Index
    Back cover

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