Fashioning the Asian Century
Sustainability, Aesthetics, and Popular Culture in the New Millennium
Series: Fashion, Media and Culture;
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Product details:
- Publisher Bloomsbury Publishing (UK)
- Date of Publication 3 September 2026
- ISBN 9781350460843
- Binding Paperback
- No. of pages248 pages
- Size 234x156x18 mm
- Weight 560 g
- Language
- Illustrations 32 colour illus 700
Categories
Long description:
If the 21st century can be described as the Asian century, what does this Pan-Asian ascendency mean for fashion? Fashioning the Asian Century offers various compelling perspectives on this fascinating and urgent question.
Exploring the influence of Asian fashion both within and beyond China, India, Japan, Korea and Thailand, this collection of essays is written by contributors from across the globe. Fashioning the Asian Century covers an exciting range of topics from the work of Asia's fashion designers to fashion shows and fashion weeks that take Asia as their stage, as well as from consumer behaviour and popular cultural trends across Asia to sustainability and greenwashing in Asian fashion.
Together, these diverse perspectives address, interrogate, unpack and celebrate Asia's ever-growing significance - from creation to consumption - as a center for fashion in the 21st-century.
Table of Contents:
List of figures
List of tables
List of contributors
Preface, Amanda Sikarskie, University of Michigan
Acknowledgements
Introduction: Fashioning the Asian Century, Amanda Sikarskie, University of Michigan
Part One: Fashioning Sustainability: The Animate World of the Hani-Akha
1. Crafting Authenticity: The Evolution of Indian Slow Fashion in Digital Transnational Space, Nandini Gopalarathinam, Fashion Institute of Technology
2. Between Traditional and Modern: The New Popularity of Boro Clothing Among Chinese Youth Wang Shuhua, Changzhou Vocational Institute of Textile and Garment
3. From Roots to Runways: Unveiling Greenwashing Trends in Thai Fashion Industry, A Melange of Tradition and Contemporary Consciousness, Queen Sarkar, Kalinga Institute of Industrial Technology
Part Two: Fashioning Media and Aesthetics: Global Fashion Capitals
4. Fashioning Asia Through Fashion Media: The Modern Chinese Woman in Vogue, Babette Radclyffe-Thomas, London College of Fashion
5. Ray's Women and Sartorial Choices: Exploring Through Colonial and Feminist Perspective, Rimi Nandy, Christ University, Pune Lavasa Campus, and Mukulika Dattagupta, Independent Scholar
Part Three: Fashioning Popular Culture and Cultural Heritage: The Robe of Feathers
6. Hanfu as a Role-related Culture: Daji, Femininity, and Everyday Nationalism, Sun Jingru, Tsinghua University
7. The Kimono Narratives: Mythical and Legendary Creatures in Japanese Fashion, Cringuta Irina Pelea, Titu Maiorescu University
8. Fashioning Yogoe Through K-Drama and K-Pop, Amanda Sikarskie, University of Michigan
Afterword: Media, Aesthetics, Sustainability, and Popular Culture: A Penguin Tale, Amanda Sikarskie, University of Michigan
Index
