Faith in Reading
Religious Publishing and the Birth of Mass Media in America
Series: Religion in America;
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17 433 Ft (16 602 Ft + 5% VAT)
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17 433 Ft
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Product details:
- Publisher OUP USA
- Date of Publication 27 September 2007
- ISBN 9780195335781
- Binding Paperback
- No. of pages224 pages
- Size 234x156x11 mm
- Weight 318 g
- Language English 0
Categories
Short description:
Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.
MoreLong description:
Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.
More