Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing
Series: Artificial Intelligence (AI): Elementary to Advanced Practices;
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Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 19 March 2026
- ISBN 9781032907529
- Binding Hardback
- No. of pages245 pages
- Size 234x156 mm
- Language English
- Illustrations 70 Illustrations, black & white; 6 Halftones, black & white; 64 Line drawings, black & white; 11 Tables, black & white 700
Categories
Short description:
This book explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. It is essential for business owner and industry enthusiast, for students and research academics, and for professionals and executives.
MoreLong description:
Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. By integrating these technologies, businesses can improve their digital presence, engage customers more effectively, and stay ahead of technological advancements in today’s dynamic digital landscape.
This edited book offers a glimpse into the future of business, providing innovative methods for market research, product development, and customer interaction. Experts in the field discuss how AI, gamification, and metaverse marketing can spark creativity and drive business growth. In addition, contributions from experts in academia and industry offer diverse perspectives that enhance understanding and foster progressive discussions. By staying informed about the latest developments in digital commerce, readers can position themselves as leaders in the field. This book equips readers with the knowledge and tools needed to navigate the ever-changing landscape of digital business successfully.
Whether you’re a seasoned business owner or an industry enthusiast, this book offers valuable insights and practical strategies. For students and research academics, the book offers in-depth analyses of AI, gamification, and metaverse marketing, laying a solid foundation for scholarly exploration. Professionals and executives will find actionable methods and real-world examples to implement creative ideas and maintain competitiveness in a rapidly evolving environment.
MoreTable of Contents:
1. Convergence of AI, Gamification, and Metaverse Reshaping the Marketing Landscape. 2. Blockchain-Enabled AI Marketing: Enhancing Trust and Transparency in the Digital Era. 3. The Power of Influence! A State-of-the-Art Overview of Influencer Marketing. 4. Machine Learning-Based Recommender Systems for Digital Marketing. 5. Digital Nudging in Online Food Delivery Systems Using Recommender Systems. 6. Sustainable Marketing Practices Enabled by AI, Gamification, and Metaverse Technologies in Ecotourism. 7. Designing Gamification Components for Enhancing Learner Engagement in Micro-Credential Courses. 8. AI-Driven Influencer Marketing for Assessing the Dark Psychology of the Market. 9. Data Privacy, Regulatory Compliance, and Security Measures in AI-Driven Marketing Strategies. 10. Addressing Ethical Concerns and Responsible AI Practices in ChatGPT. 11. Intersection of Ethics in AI, Gamification, and Metaverse.
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