Essentials of Contemporary Advertising
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Product details:
- Edition number and title The Economic, Social, and Regulatory Aspects of Advertising
Chapter 3
- Publisher McGraw-Hill
- Date of Publication 1 April 2006
- ISBN 9780073136660
- Binding Paperback
- No. of pages592 pages
- Size 274x215x22 mm
- Language
- Illustrations An Introduction to Advertising
Chapter 1
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Categories
Long description:
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors? goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student?s ?real life.? This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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