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    Essential Marketing Skills

    Essential Marketing Skills by Rix, Peter;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 36.74
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        16 588 Ft (15 798 Ft + 5% VAT)
      • Discount 10% (cc. 1 659 Ft off)
      • Discounted price 14 929 Ft (14 218 Ft + 5% VAT)

    16 588 Ft

    Availability

    Out of print

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher McGraw-Hill
    • Date of Publication 16 September 2002

    • ISBN 9780074712252
    • Binding Paperback
    • No. of pages pages
    • Language English
    • 0

    Categories

    Table of Contents:

    Preface

    Part A: MARKETING PRINCIPLES

    1. Marketing in the 21st Century

    2. Analysing the current situation

    3. Gathering marketing information

    4. Market segmentation, targeting and positioning

    5. Understanding consumer and business markets


    PART B: The Marketing Mix

    6. The marketing mix - product strategies

    7. The marketing mix - pricing strategies

    8. The marketing mix - distribution strategies

    9. The marketing mix - promotion strategies

    10. Financial aspects of marketing

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