Entrepreneurship
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Product details:
- Edition number 3
- Publisher OUP India
- Date of Publication 1 July 2020
- ISBN 9780190125301
- Binding Paperback
- No. of pages600 pages
- Size 246x189 mm
- Language English
- Illustrations Over 40 line diagrams and illustrations 0
Categories
Long description:
The fourth industrial revolution has ushered in a new wave of entrepreneurship across the world. New technologies and macroeconomic changes have laid the groundwork for new businesses to challenge the old by embedding technology and innovating with business models. The Indian entrepreneurial ecosystem has matured to the extent that Indian entrepreneurs are able to make their impact felt across the globe. Keeping these changes in mind the new edition has been updated
with eight new chapters, new case studies, and updated content.
Table of Contents:
Section I: Foundations
Chapter 1. Understanding Entrepreneurship
Chapter 2: Contemporary Approaches to Entrepreneurship(New)
Chapter 3. Family Business
Chapter 4. Doing Business in India
Chapter 5. Support to SMEs and Entrepreneurs (New)
Section II: Business Idea
Chapter 6 Design Thinking (New)
Chapter 7. Ideation (New)
Chapter 8. Intellectual Property
Section III: Business Launch
Chapter 9. Customer Discovery
Chapter 10. New Product Development
Chapter 11. Business Models
Section IV: Mobilizing resources
Chapter 12. Buying a Business
Chapter 13. Entrepreneurial Finance
Chapter 14. Pitch Deck (New)
Section V: Operations and Management
Chapter 15. Human Resource Management
Chapter 16. Networking
Chapter 17. Operations
Section VI: Marketing
Chapter 18. Distribution Channels (New)
Chapter 19. Integrated Marketing Communication (New)
Chapter 20. Pricing (New)
Section VII: Growth and Social Responsibilities
Chapter 21. Growth
Chapter 22. Exit
Chapter 23. The Social Entrepreneur
