Entrepreneurship and New Venture Management
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21 493 Ft
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Product details:
- Edition number 4
- Publisher OUP Southern Africa
- Date of Publication 29 September 2011
- ISBN 9780195997460
- Binding Hardback
- No. of pages320 pages
- Size 241x169x21 mm
- Weight 678 g
- Language English
- Illustrations Figures, graphs 0
Categories
Short description:
Entrepreneurship and New Venture Management is an entry level text for students introduced to entrepreneurship for the first time.
MoreLong description:
Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and
legal aspects affecting ventures are also explained.
Table of Contents:
Part 1: Introduction
Introduction
The entrepreneurial mindset
Part 2: The entrepreneurial process
Creativity and opportunity recognition/finding
Opportunity evaluation
Part 3: New venture creation
Entrepreneurial strategy
Start-up
Ethics
The entrepreneurial team (management)
Marketing
Operations
Human resources
Basic financial concepts
