Entrepreneurship & New Venture Management 5e
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Product details:
- Edition number 5
- Publisher OUP Southern Africa
- Date of Publication 2 October 2014
- ISBN 9780199054022
- Binding Paperback
- No. of pages448 pages
- Size 241x169x23 mm
- Weight 684 g
- Language English 0
Categories
Long description:
How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility?
Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.
The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting.
Table of Contents:
PART 1: Introduction
Entrepreneurship defined
The entrepreneurship environment
PART 2: The entrepreneurial process
Creativity and generating new business ideas
Opportunity recognition and evaluation
PART 3: New venture creation
Information in Small Business Environment
Entrepreneurial strategy
Business start-up
Franchising
Business ethics and social responsibility
Basic financial concepts
Financial planning and forecasting
The business plan
Entrepreneurial management team
Marketing
Operations
Human resources
Legal aspects
PART 4: Managing the venture
Business cycles and the entrepreneur
Managing growth and harvesting
Corporate entrepreneurship
Turnaround and failure
Contemporary issues
