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  • Emotion and Reason: The cognitive neuroscience of decision making

    Emotion and Reason by Berthoz, Alain;

    The cognitive neuroscience of decision making

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      • Publisher's listprice GBP 61.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        29 142 Ft (27 755 Ft + 5% VAT)
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    29 142 Ft

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    Out of print

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    Product details:

    • Publisher Oxford University Press
    • Date of Publication 22 June 2006

    • ISBN 9780198566274
    • Binding Paperback
    • No. of pages312 pages
    • Size 246x172x17 mm
    • Weight 514 g
    • Language English
    • Illustrations 58 line illustrations and 5 photographs
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    Short description:

    Decision making is an area of profound importance to a wide range of specialities - for psychologists, economists, lawyers, clinicians, managers, and of course philosophers. Only relatively recently, though, have we begun to really understand how decision making processes are implemented in the brain, and how they might interact with our emotions.'Emotion and Reason' presents a groundbreaking new approach to understanding decision making processes and their neural
    bases. The book presents a sweeping survey of the science of decision making.

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    Long description:

    Decision making is an area of profound importance to a wide range of specialities - for psychologists, economists, lawyers, clinicians, managers, and of course philosophers. Only relatively recently, though, have we begun to really understand how decision making processes are implemented in the brain, and how they might interact with our emotions.

    'Emotion and Reason' presents a groundbreaking new approach to understanding decision making processes and their neural bases. The book presents a sweeping survey of the science of decision making. It examines the brain mechanisms involved in making decisions, and controversially proposes that many of our perceptual actions are essentially decision making processes. Whether looking, listening, hearing, or moving, we choose to attend to certain stimuli, at the expense of others. In some
    psychiatric disorders the inability to respond selectively to certain stimuli can be harmful - such pathologies of decision making are additionally considered. Berthoz also considers how many decision making processes involve an internal dialogue with our other self, and how this dialogue with our
    "doppelganger" might be represented in the brain. He considers the important implications that a neuroscience of decision making can have for the judiciary - how we apportion blame and responsibility; for economics - with discussion of the growing field of neuroeconomics; and for theories of management. Lastly he examines decision making and creativity - if perception relies in part on decision making processes, how might this alter our view of the artistic process.

    Written by a neuroscientist of international fame and accessible for both scientists and non-scientists, this book is the most exhaustive examination of the science of decision making yet.

    ...owing to the abundance of inspiring thoughts and propositions and the ardent writing style, I can highly recommend the book to any interested reader.

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    Table of Contents:

    Introduction
    part I - Is Decision Making Rational or Irrational?
    The brain: gambler and logician
    Decision making and emotion
    The pathology of decision making
    Part II - Decision Making with my Second Self
    Fight or flight
    Walking and balance
    Deliberating with one's body: me and my second self
    Part III - Perception, Preference and Decision Making
    To perceive visually is to decide: the physiology of doubt
    Decision making and shape recognition: ambiguity and rivalry
    Sensory conflict: perception of movement
    Fountains
    Part IV - Magical Thinking
    The physiology of preference
    "I think, therefore I suppress"
    The brain as emulator and generator of strategies : the vagabond thought
    Epilogue

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