Electronic Media Management, Revised
Series: Focal Press Visual Effects & Animation Series;
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Product details:
- Edition number 5, New edition
- Publisher Routledge
- Date of Publication 30 March 2006
- ISBN 9780240808727
- Binding Paperback
- No. of pages432 pages
- Size 254x178 mm
- Weight 842 g
- Language English 0
Categories
Short description:
First Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.
MoreLong description:
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
MoreTable of Contents:
Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
More
