Electronic Media Management, Revised by Pringle, Peter; Starr, Michael F;

Series: Focal Press Visual Effects & Animation Series;

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Product details:

Edition number 5, New edition
Publisher Routledge
Date of Publication 30 March 2006

ISBN 9780240808727
Binding Paperback
No. of pages432 pages
Size 254x178 mm
Weight 842 g
Language English

Categories

Electrical engineering and telecommunications, precision engineering Energy industry Environmental sciences Media and information industry Economics Media and communications industry Media and communication science in general Journalism Electrical engineering and telecommunications, precision engineering (charity campaign) Energy industry (charity campaign) Environmental sciences (charity campaign) Media and information industry (charity campaign) Economics (charity campaign) Media and communications industry (charity campaign) Media and communication science in general (charity campaign) Journalism (charity campaign)

Long description:

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

More

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index