Electronic Media Management
- Publisher's listprice EUR 33.95
-
13 260 Ft (12 629 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 326 Ft off)
- Discounted price 11 934 Ft (11 366 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
13 260 Ft
Availability
Uncertain availability. Please turn to our customer service.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 3
- Publisher Focal Press
- Date of Publication 30 November 1994
- ISBN 9780240801995
- Binding Paperback
- No. of pages425 pages
- Size 254x175 mm
- Weight 925 g
- Language English 0
Categories
Long description:
This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio.
* Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in
Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.
Table of Contents:
Broadcast station management; Financial management; Personnel management; Broadcast programming; Broadcast sales; Broadcast promotion; Broadcast regulations; Managing the cable television system; Public broadcast station management ; Entry into the electronic media business; Electronic media management and the future; Appendices; Glossary
