Doing Business in Kenya

A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.

The book?s detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa?s heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa?s major economic trends and cultural values: understanding Kenya?s business landscape provides invaluable skills to do business throughout Africa.

Businesspeople, policymakers, investors, students, and scholars will value this book?s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.