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  • Direct Marketing: Strategy, Planning, Execution

    Direct Marketing: Strategy, Planning, Execution by Nash, Edward;

    Series: MARKETING/SALES/ADV & PROMO;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 60.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        27 536 Ft (26 225 Ft + 5% VAT)
      • Discount 10% (cc. 2 753 Ft off)
      • Discounted price 24 783 Ft (23 603 Ft + 5% VAT)

    27 536 Ft

    Availability

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    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 4
    • Publisher McGraw-Hill Education
    • Date of Publication 16 January 2000

    • ISBN 9780071352871
    • Binding Hardback
    • No. of pages600 pages
    • Size 236x160x40 mm
    • Weight 1007 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Chapter 1: Introduction.

    Chapter 2: Strategic Planning.

    Chapter 3: The Marketing Plan.

    Chapter 4: Research.

    Chapter 5: Testing.

    Chapter 6: The Proposition.

    Chapter 7: "Back-End" Marketing.

    Chapter 8: Mail Order Math.

    Chapter 9: Creative Tactics.

    Chapter 10: Copywriting.

    Chapter 11: Art Direction.

    Chapter 12: Direct Mail Formats.

    Chapter 13: Production Planning.

    Chapter 14: Mailing Lists.

    Chapter 15: Print Media.

    Chapter 16: Broadcast Media.

    Chapter 17: Broadcast Creative.

    Chapter 18: Telemarketing.

    Chapter 19: Fulfillment.

    Chapter 20: Database Marketing.

    Chapter 21: Internet Marketing.

    Chapter 22: Going Global.

    Index.

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