Digital Video Recorders by Schaeffler, Jimmy;

DVRs Changing TV and Advertising Forever

Series: NAB Executive Technology Briefings;

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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:

Edition number 1
Publisher Routledge
Date of Publication 23 March 2009

ISBN 9780240811161
Binding Paperback
No. of pages310 pages
Size 229x152 mm
Weight 570 g
Language English

Categories

Electrical engineering and telecommunications, precision engineering Energy industry Arts in general Cinema, film, TV, radio Environmental sciences Media and information industry Marketing, Communication, PR Media and communications industry Media and communication science in general Electrical engineering and telecommunications, precision engineering (charity campaign) Energy industry (charity campaign) Arts in general (charity campaign) Cinema, film, TV, radio (charity campaign) Environmental sciences (charity campaign) Media and information industry (charity campaign) Marketing, Communication, PR (charity campaign) Media and communications industry (charity campaign) Media and communication science in general (charity campaign)

Short description:

As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.

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Long description:

Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.

"Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.