Digital Marketing Strategy
An Integrated Approach to Online Marketing
- Publisher's listprice GBP 51.00
-
25 168 Ft (23 970 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 517 Ft off)
- Discounted price 22 652 Ft (21 573 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
25 168 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 4
- Publisher Kogan Page
- Date of Publication 3 November 2025
- ISBN 9781398622074
- Binding Hardback
- No. of pages424 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
MoreLong description:
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools.
Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI.
With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.
Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy.
