Digital Flows
Online Hip Hop Music and Culture
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Estimated delivery time: Expected time of arrival: end of January 2026.
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Product details:
- Publisher OUP USA
- Date of Publication 18 December 2024
- ISBN 9780197656396
- Binding Paperback
- No. of pages240 pages
- Size 226x152x17 mm
- Weight 363 g
- Language English
- Illustrations 24 figures, 6 tables 621
Categories
Short description:
Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike.
MoreLong description:
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations.
Some fifty years after its birth in the Bronx, hip hop has become one of the most influential cultural phenomena of the internet era. With the internet now enmeshed in our daily routines, hip hop thrives in the digital realm, constituting a third of all music streams. From Drake memes to viral TikTok dances and AI-generated rappers, hip hop is constantly created, shared, and discussed online. This shift challenges hip hop's conventional connections to place, authenticity, and community. Through this book, author Steven Gamble offers a fresh examination of hip hop's latest chapter, intricately interwoven with the interconnected cultural currents of the internet.
With an innovative method encompassing music and cultural analysis, ethnography, and web data analysis, Gamble provides a cutting-edge account of the intersections between hip hop and the internet, supported by the latest practices in digital humanities and data ethics. The book extensively draws on scholarship in hip hop studies, internet studies, popular music studies, media studies, communication studies, cultural studies, Black studies, intersectional feminism, and more. Gamble provides in-depth insights into hip hop in the internet age, new net-native genres like Soundcloud rap and YouTube lofi beats, communities on social media and streaming platforms, online hip hop feminism in rap music videos, cultural appropriation and callout/cancel culture, and hip hop concerts on video game platforms. For old school heads and extremely online memesters alike, for fans and creatives, for students as well as academics seeking to understand digital transformations of music, Digital Flows uncovers what happens when a cultural form born on the streets thrives on the transformative technologies of global reach.
Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible and necessary.
Table of Contents:
Acknowledgements
List of Figures
1 Introduction: Hip Hop and the Internet
2 How Hip Hop Became the Leading Genre in the Digital Streaming Era: Sharing Culture
3 Internet Rap and Generational Tensions in Hip Hop's Soundcloud Era: 'Famous on the Internet'
4 Lofi Hip Hop and Community in YouTube Comments During the COVID-19 Pandemic: Beats to Quarantine to
5 Online Hip Hop Feminism, Rap Music Videos, and Gender in YouTube Comments: Responses to Black Women Rappers
6 Hip Hop and Online Cultural Appropriation Discourse: Trap, Pop, and Race
7 Virtual Hip Hop Concerts in Video Games: One Fortnite only
8 Conclusion: It's Where You're @
Index
