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    Design with Generative AI: Creativity in the Era of Machine Intelligence

    Design with Generative AI by Li, Lezhi; Kim, Dongyun;

    Creativity in the Era of Machine Intelligence

      • GET 20% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice EUR 48.14
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        18 803 Ft (17 908 Ft + 5% VAT)
      • Discount 20% (cc. 3 761 Ft off)
      • Discounted price 15 043 Ft (14 326 Ft + 5% VAT)
      • Discount is valid until: 30 June 2026

    16 547 Ft

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    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Long description:

    "

    In an age when AI is rapidly reshaping creative practice, this book bridges the worlds of design and technology to reveal how artificial intelligence is transforming both the tools and materials of creativity. The book argues that understanding AI — its inner mechanisms, possibilities, and limitations — is now as essential for designers as understanding color or composition. Drawing parallels between historical shifts in materiality and today’s algorithmic frontier, it shows how machine learning can become a new medium for human expression rather than a substitute for it.

    Written by experts fluent in both design thinking and technical innovation, Design with Generative AI moves beyond surface-level tutorials to offer a systematic, accessible framework for creative professionals seeking to harness generative AI with intention and control. Through clear explanations of foundational theories, case studies of leading techniques such as diffusion models, ControlNet, and LoRA, and practical demonstrations within real design contexts, the book provides the knowledge and confidence needed to engage with AI critically and creatively.

    Ultimately, Design with Generative AI is a guide to AI literacy for the creative community: a resource that encourages dialogue between designers and technologists, fosters trust in AI as a partner in innovation, and inspires new approaches to visual creation rooted in both technological depth and artistic vision.

    "

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    Table of Contents:

    Introduction.- Part 1: Exploring Existing: Generative AI Tools.- Chapter 1: Generative AI tooling landscape.- Chapter 2: Dall-E and Midjourney: online image generation tools.- Chapter 3: Stable Diffusion: open source generative model.- Chapter 4: Other alternatives Introduction to alternative genAI tools in this space, such as Photoshop GenAI plugin, lookX.ai, NewArc.ai, PromeAi etc.- Chapter 5: Beyond out-of-box solutions: This chapter discusses the limitation of out-of-box generative AI solutions, and motivates Part 2 where customization techniques are introduced to solve these issues.- Part 2: Customizing Generative AI Models for Design.- Chapter 6: Model fine-tuning basics using pytorch.- Chapter 7: ControlNet: controlled image editing.- Chapter 8: LoRA for redefining semantics.- Chapter 9: InstructPix2Pix for precisely targeted image editing.- Chapter 10: Other technologies.

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