Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
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5 950 Ft
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Product details:
- Edition number Revised
- Publisher HarperBusiness
- Date of Publication 25 July 2006
- ISBN 9780060517120
- Binding Paperback
- No. of pages256 pages
- Size 204x133x15 mm
- Weight 191 g
- Language English 0
Categories
Short description:
Examines marketing strategies for high-tech products and why they differ from those in other industries.
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