Cross-Cultural Technology Design
Creating Culture-Sensitive Technology for Local Users
Series: Human Technology Interaction Series;
- Publisher's listprice GBP 58.00
-
27 709 Ft (26 390 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 771 Ft off)
- Discounted price 24 939 Ft (23 751 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
27 709 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP USA
- Date of Publication 15 March 2012
- ISBN 9780199744763
- Binding Hardback
- No. of pages352 pages
- Size 163x241x35 mm
- Weight 635 g
- Language English
- Illustrations 31 illustrations 0
Categories
Short description:
This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.
MoreLong description:
The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in cross-cultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices.
Illustrated with five in-depth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun demonstrates that a technology created for culturally localized user experience mediates both instrumental practices and social meanings. She calls for a change in cross-cultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of meaningful contextualized activity. Meanwhile, the vivid user stories at sites of technology-in-use show the power of "user localization" in connecting design and use, which Sun believes is essential for the success of an emerging technology like mobile messaging in an era of participatory culture.
This book will be of interest to researchers, students, practitioners, and anyone who wants to create culture-sensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design.
Table of Contents:
Part I Grounding
Chapter 1 Approaching Culture in Cross-Cultural Technology Design
Chapter 2 User Experience in Global Context
Chapter 3 Integrating Action and Meaning in Cross-Cultural Design
Chapter 4 CLUE as a Framework for Cross-Cultural User Experience Research
Part II Experiences
Chapter 5 Sophie's Story: New Chocolate at Work
Chapter 6 Lili's Story: Pure Water in Social Network
Chapter 7 Brian's Story: Conversations Carried through My Fingers
Chapter 8 Mei's Story: "Idioms Solitaire" Between Sports Fans
Chapter 9 Emma's Story: More than a Nice Gesture in a Technology-Mediated Life
Part III Implications
Chapter 10 Culturally Localized User Experience as Situated and Constructed
Chapter 11 Future Directions
Appendix A
Appendix B
Appendix C
Notes
References
