Creating Corporate Reputations
Identity, Image, and Performance
- Publisher's listprice GBP 51.00
-
24 365 Ft (23 205 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 437 Ft off)
- Discounted price 21 929 Ft (20 885 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
24 365 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number New ed
- Publisher OUP Oxford
- Date of Publication 13 June 2002
- ISBN 9780199252206
- Binding Paperback
- No. of pages320 pages
- Size 234x156x18 mm
- Weight 475 g
- Language English
- Illustrations Nmerous tables and figures 0
Categories
Short description:
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
MoreLong description:
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation.
While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Clear writing style and concise arguments ... thought-provoking and extremely readable ... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business
Table of Contents:
Introduction
Part I: Corporate Reputations
Corporate Reputation Value: Good Really is Better Than Bad
Stakeholders: Each Group Holds a Different Image and Reputation
How Corporate Images are Formed: Identifying the Pieces of the Jigsaw Puzzle
Part II: Factors Which Affect Corporate Images
Vision and Mission: The Soul of Corporate Reputation
Formal Company Policies: The Guiding Hands
Organizational Culture: The Invisible Web
Corporate Communication: What to Say
Corporate Identity: What You See is Often Less Than What You Get
Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image
Part III: Managing Corporate Images and Reputations
Measuring Images and Reputations: What Do Stakeholders Actually Think?
Managing and Changing Corporate Images: It Can be Done
The Crisis: Communication Strategies to Protect Desired Images and Reputations
Recap: Avoiding the Twelve Most Common Traps
