Corporate Video Production
Beyond the Board Room (And OUT of the Bored Room)
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Product details:
- Edition number 1
- Publisher Focal Press
- Date of Publication 6 April 2011
- ISBN 9780240813417
- Binding Paperback
- No. of pages336 pages
- Size 233x189 mm
- Weight 817 g
- Language English
- Illustrations 50 Illustrations, black & white 0
Categories
Long description:
Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.
"[A] terrific guidebook for filmmakers and videographers who have honed their shooting, editing, and business chops in other areas of professional production and who want to make inroads into the corporate world.. [v]ital information for any producer who develops relationships with corporations that are just beginning their forays into video-based communications and online delivery."--EventDV.net
"This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the "industrials" and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution."--Reference and Research Book News
Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.
MoreTable of Contents:
Introduction; In-House Video Department; Marketing Yourself as a Professional Producer; Government Video Contracting; Budgets; Role of Producer; Role of Director; Role of Production Coordinator; Scriptwriting; Genres for Corporate Video; Legal Considerations: Talent; Studio Shooting; Location Shooting; Interview Techniques; Aesthetic Considerations; Production Techniques; Post Production Techniques; Training Videos; Marketing Videos; Conferences, Corporate Events, Meetings; Non-Profit Organizations; Media Training; Interactive Video; Online Video; Podcasts
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