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  • Corporate Communication

    Corporate Communication by Argenti, Paul A;

    Series: IRWIN BUSINESS COMMUNICATIONS;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 119.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        57 325 Ft (54 595 Ft + 5% VAT)
      • Discount 10% (cc. 5 733 Ft off)
      • Discounted price 51 592 Ft (49 136 Ft + 5% VAT)

    57 325 Ft

    Availability

    Out of print

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 6
    • Publisher McGraw-Hill
    • Date of Publication 16 October 2012

    • ISBN 9780073403175
    • Binding Paperback
    • No. of pages328 pages
    • Size 297x236x12 mm
    • Weight 499 g
    • Language English
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    Long description:

    Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

    Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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    Table of Contents:

    Chapter 1: The Changing Environment for Business

    Case: Google, Inc.

    Chapter 2: Communicating Strategically

    Case: Galen Healthcare System

    Chapter 3: An Overview of the Corporate Communication Function

    Case: Sweet Leaf Tea

    Chapter 4: Identity, Image, Reputation, and Corporate Advertising

    Case: Jet Blue' Airways: Regaining Altitude

    Chapter 5: Corporate Responsibility

    Case: Starbuck's Coffee Company

    Chapter 6: Media Relations

    Case: Adolph Coors Company

    Chapter 7: Internal Communications

    Case: Westwood Publishing

    Chapter 8: Investor Relations

    Case: Steelcase, Inc.

    Chapter 9: Government Relations

    Case: Disney's America Them Park: The Third Battle of Bull Run

    Chapter 10: Crisis Communication

    Case: Coca-Cola India

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