Consumer Psychology
Theories & Applications
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18 214 Ft
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Product details:
- Edition number 1
- Publisher SAGE Publications Ltd
- Date of Publication 3 April 2023
- ISBN 9781473906983
- Binding Paperback
- No. of pages376 pages
- Size 232x186 mm
- Language English 492
Categories
Short description:
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
MoreLong description:
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.
Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.
This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.
Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Table of Contents:
Introduction
Consumer Knowledge
Consumer Inference and Evaluation
Consumer Implicit Cognition
Consumer Development and Socialisation
Emotions in Consumer Behaviour
Consumer Motivation
Consumer Identity - I Shop; Therefore, I am
Environmental Psychology and Consumer Behaviour
Evolutionary Psychology and Consumer Behaviour
Consumer Well-Being
Research Methods in Consumer Psychology
Consumer Psychology: Theories & Applications
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